Commercial real estate
Development Site Transactions
RESIDENTIAL Project REAL ESTATE
Project
Marketing
WHO WE ARE
About Us
Whitford Troost Property is a boutique commercial real estate firm specialising in the acquisition, divestment, advisory and transaction management of premium development sites and commercial assets across metropolitan Melbourne, regional Victoria, and beyond.
With over 70 years of combined experience, our team brings together deep market knowledge, strategic insight, and a consistent track record of delivering strong results. We offer tailored property solutions that align with each asset’s unique potential—working closely with private landowners, developers, institutional investors, and operators.
We have particular expertise in greenfield land, retirement and land lease communities, super lots, and a range of commercial property types. Our services also extend to project marketing, where we collaborate with developers to position and promote projects for maximum exposure, faster sales, and full market value realisation.
At Whitford Troost Property, our approach is hands-on, strategic, and results-driven. We understand what drives value—and how to present each opportunity to maximise interest and returns. Every campaign is carefully planned and executed to suit the asset, the market, and the buyer profile.
We’re not just selling property—we’re unlocking potential, driving value, and delivering outcomes that support long-term success.
WHITFORD TROOST property
Our Team
Currently available
For Sale
WHAT WE DO
Services
Development Site Transactions
No two development sites are the same and no two owners are the same. When it comes to selling your valuable asset, whether it be an infill development site or broad acreage, we understand that each situation is unique.
We will work with you to tailor a program that will help you achieve an outstanding result in the best possible timeline. Over many years of hard grind we have developed an extensive network and database in the property industry based on our reputation for integrity and honesty. Many of our clients are return business and personal referral which is testament to our approach and commitment
We understand the various subtleties of the planning process, market cycles, and our ongoing knowledge of developers wants and needs are combined to maximise returns to you the land owner.
With offices in Victoria's two largest cities and an enviable track record of selling development sites in Metro Melbourne and Regional Victoria we are the agent of choice when it comes to selling your development site.
Project Marketing
We develop a unique approach for every new project sales and marketing campaign taking into account the proposed objectives of the project, the design, local area, interiors, community and environmental factors.
We look at your target market, demographics, brand attributes and the essence of the product we are selling. Whilst some things that we’ve learned remain the same, we are continually pushing at a faster pace to ensure our lead management and sales channels are exceeding expectations of delivery.
Experience plays a major role in reinforcing customer perception. We have over four decades of experience in project marketing and have the expertise to create, enhance and shift market perceptions to deliver consistently outstanding results
With offices in both Melbourne and Geelong and an enviable track record of success we certainly believe we should be on your shopping list when considering an organization to represent you in a connected approach to project sales and marketing.
Recent Transactions
Sold
Why Choose Us
Over 70 years of combined industry experience.
A robust and proven track record for both development sites and projects throughout Victoria .
We understand each individual and/or company is unique and we tailor creative solutions to achieve outstanding results.
Our team possesses strong negotiation skills, creative deal structuring, outstanding people skills and are solution oriented.
Trust, transparency and open communication are the key pillars we pride ourselves on.
QUESTIONS OUR CLIENTS ASK
Top 5 FAQ
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There are quite a number of factors that affect the price of you property. These would include size, location, aspect, zoning, construction access, services, planning overlays, inundation, contamination, competition, financial and current market conditions just to mention a few. It’s not a simple process – and that’s why we’re here.
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That will be up to you and what you’re trying to achieve, however, from our experience the earlier we can meet and discuss the various options, the better you’ll be prepared – whether that be now or sometime down the track.
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Yes. It’s always better to understand where your land sits from a planning perspective. We have a number of planning consultants we work with, depending on what is required, to achieve the best possible outcome.
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Trust in your research. Make sure you are working with someone who is qualified and experienced. Ensure that they have transacted similar properties and can produce suitably qualified and reputable industry contacts. If you’d like to book an appointment with us, call one of our accredited team members today.
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LDA stands for Land Development Agreement. An LDA is regarded as a generic term used to describe an agreement between a land owning entity and a development entity which governs the development of a parcel of land. Unlike construction contracts, leases and contracts of sale, there are no standard land development agreements. However, these are sometimes used by landowners seeking to increase return, but have no appetite for development risk as most LDAs contain a minimum payout figure by the developer.
We value strong and enduring relationships based on transparency and trust, not just transactions
WHITFORD TROOST
WE’D LOVE TO HEAR FROM YOU
Get In Touch
OFFICE ADDRESS
Whitford Troost Property
357 Pakington Street
Newtown VIC 3220